BrainAudit formula:

  1. The problem
  2. The solution
  3. The target audience
  4. The main objections
  5. The case study
  6. The risk reversal
  7. The USP

Add:

problem promise proof proposition = persuasion

  • who you are
  • what you are selling
  • why is it important for your life right now…
  • proving credibility
  • closing a sale

Why are ReProduct holiday cards a smart strategy for my organization?

 

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